{"id":1778,"date":"2021-06-28T00:15:28","date_gmt":"2021-06-27T22:15:28","guid":{"rendered":"https:\/\/blogs.fu-berlin.de\/hci1-sose2021\/?p=1778"},"modified":"2021-06-28T00:15:29","modified_gmt":"2021-06-27T22:15:29","slug":"a-b-testing","status":"publish","type":"post","link":"https:\/\/blogs.fu-berlin.de\/hci1-sose2021\/2021\/06\/28\/a-b-testing\/","title":{"rendered":"A\/B testing"},"content":{"rendered":"\n<p>Also known as simple controlled experiment, bucket testing, controlled online experiments or split-run testing. In an experiment like this we have 2 groups and in the simplest version just one variant is different. That`s an user experience research methodology.<br>In the last years large companies started to use this like LinkedIn, Facebook, Google, Microsoft and Instagram.<br>Multivariate or multinomial testing is the version where more than 2 versions get tested together in parallel.<br>Observational, quasi-experimental or other non-experimental situations are unvalid for simple A\/B tests.<br>Two-sample hypothesis tests are appropriate for this.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"750\" src=\"https:\/\/blogs.fu-berlin.de\/hci1-sose2021\/files\/2021\/06\/AB.png\" alt=\"\" class=\"wp-image-1779\" srcset=\"https:\/\/blogs.fu-berlin.de\/hci1-sose2021\/files\/2021\/06\/AB.png 1000w, https:\/\/blogs.fu-berlin.de\/hci1-sose2021\/files\/2021\/06\/AB-300x225.png 300w, https:\/\/blogs.fu-berlin.de\/hci1-sose2021\/files\/2021\/06\/AB-768x576.png 768w\" sizes=\"auto, (max-width: 709px) 85vw, (max-width: 909px) 67vw, (max-width: 1362px) 62vw, 840px\" \/><figcaption>Each group get&#8217;s  a different software<\/figcaption><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Also known as simple controlled experiment, bucket testing, controlled online experiments or split-run testing. In an experiment like this we have 2 groups and in the simplest version just one variant is different. That`s an user experience research methodology.In the last years large companies started to use this like LinkedIn, Facebook, Google, Microsoft and Instagram.Multivariate &hellip; <a href=\"https:\/\/blogs.fu-berlin.de\/hci1-sose2021\/2021\/06\/28\/a-b-testing\/\" class=\"more-link\"><span class=\"screen-reader-text\">\u201eA\/B testing\u201c<\/span> weiterlesen<\/a><\/p>\n","protected":false},"author":6159,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"footnotes":""},"categories":[84009,397246,399276],"tags":[],"class_list":["post-1778","post","type-post","status-publish","format-standard","hentry","category-glossar","category-week-11","category-lu10"],"_links":{"self":[{"href":"https:\/\/blogs.fu-berlin.de\/hci1-sose2021\/wp-json\/wp\/v2\/posts\/1778","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.fu-berlin.de\/hci1-sose2021\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.fu-berlin.de\/hci1-sose2021\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.fu-berlin.de\/hci1-sose2021\/wp-json\/wp\/v2\/users\/6159"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.fu-berlin.de\/hci1-sose2021\/wp-json\/wp\/v2\/comments?post=1778"}],"version-history":[{"count":1,"href":"https:\/\/blogs.fu-berlin.de\/hci1-sose2021\/wp-json\/wp\/v2\/posts\/1778\/revisions"}],"predecessor-version":[{"id":1780,"href":"https:\/\/blogs.fu-berlin.de\/hci1-sose2021\/wp-json\/wp\/v2\/posts\/1778\/revisions\/1780"}],"wp:attachment":[{"href":"https:\/\/blogs.fu-berlin.de\/hci1-sose2021\/wp-json\/wp\/v2\/media?parent=1778"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.fu-berlin.de\/hci1-sose2021\/wp-json\/wp\/v2\/categories?post=1778"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.fu-berlin.de\/hci1-sose2021\/wp-json\/wp\/v2\/tags?post=1778"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}