{"id":44,"date":"2007-07-20T08:44:25","date_gmt":"2007-07-20T07:44:25","guid":{"rendered":"https:\/\/blogs.fu-berlin.de\/?p=44"},"modified":"2018-11-21T10:19:17","modified_gmt":"2018-11-21T09:19:17","slug":"corporate-blogging-blogs-in-organisationeninstitutionen","status":"publish","type":"post","link":"https:\/\/blogs.fu-berlin.de\/?p=44","title":{"rendered":"Corporate Blogging &#8211; Blogs in Organisationen\/Institutionen"},"content":{"rendered":"<p class=\"entry\">Heute in der FAZ:<\/p>\n<blockquote><p> Nun wird also auch bei BASF gebloggt. Vor wenigen Wochen startete der Konzern ein internes Online-Tagebuch &#8211; auch Weblog oder kurz Blog genannt &#8211; in dem sich die weltweit 95.000 Mitarbeiter \u00fcber Fachinhalte und Projektfortschritte austauschen sollen. Die Themen setzen ausgew\u00e4hlte Blogger, lesen und kommentieren sollen die Beitr\u00e4ge alle Mitarbeiter. Anekd\u00f6tchen \u00fcber Kinder, Katzen oder was immer sie gerade bewegt, sind dabei ausdr\u00fccklich erw\u00fcnscht. In Ma\u00dfen versteht sich.<\/p><\/blockquote>\n<p>Der Artikel schreibt vom Sinn und Unsinn von Blogs, betont aber die zunehmende Bedeutung von Corporate Blogs in Organisationen. <a href=\"https:\/\/www.faz.net\/s\/RubEC1ACFE1EE274C81BCD3621EF555C83C\/Doc%7EEB4443AC3F414424DB0A0096BE605E079%7EATpl%7EEcommon%7EScontent.html\" target=\"_blank\">Corporate Blogs in Organisationen<\/a>!<\/p>\n<div class=\"shariff shariff-align-flex-start shariff-widget-align-flex-start\"><ul class=\"shariff-buttons theme-default orientation-horizontal buttonsize-medium\"><li class=\"shariff-button twitter shariff-nocustomcolor\" style=\"background-color:#595959\"><a href=\"https:\/\/twitter.com\/share?url=https%3A%2F%2Fblogs.fu-berlin.de%2F%3Fp%3D44&text=Corporate%20Blogging%20%E2%80%93%20Blogs%20in%20Organisationen%2FInstitutionen\" title=\"Bei X teilen\" aria-label=\"Bei X teilen\" role=\"button\" rel=\"noopener nofollow\" class=\"shariff-link\" style=\"; background-color:#000; color:#fff\" target=\"_blank\"><span class=\"shariff-icon\" style=\"\"><svg width=\"32px\" height=\"20px\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\"><path fill=\"#000\" d=\"M14.258 10.152L23.176 0h-2.113l-7.747 8.813L7.133 0H0l9.352 13.328L0 23.973h2.113l8.176-9.309 6.531 9.309h7.133zm-2.895 3.293l-.949-1.328L2.875 1.56h3.246l6.086 8.523.945 1.328 7.91 11.078h-3.246zm0 0\"\/><\/svg><\/span><span class=\"shariff-text\">teilen<\/span>&nbsp;<\/a><\/li><li class=\"shariff-button facebook shariff-nocustomcolor\" style=\"background-color:#4273c8\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fblogs.fu-berlin.de%2F%3Fp%3D44\" title=\"Bei Facebook teilen\" aria-label=\"Bei Facebook teilen\" role=\"button\" rel=\"nofollow\" class=\"shariff-link\" style=\"; background-color:#3b5998; color:#fff\" target=\"_blank\"><span class=\"shariff-icon\" style=\"\"><svg width=\"32px\" height=\"20px\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 18 32\"><path fill=\"#3b5998\" d=\"M17.1 0.2v4.7h-2.8q-1.5 0-2.1 0.6t-0.5 1.9v3.4h5.2l-0.7 5.3h-4.5v13.6h-5.5v-13.6h-4.5v-5.3h4.5v-3.9q0-3.3 1.9-5.2t5-1.8q2.6 0 4.1 0.2z\"\/><\/svg><\/span><span class=\"shariff-text\">teilen<\/span>&nbsp;<\/a><\/li><li class=\"shariff-button info shariff-nocustomcolor\" style=\"background-color:#eee\"><a href=\"http:\/\/ct.de\/-2467514\" title=\"Weitere Informationen\" aria-label=\"Weitere Informationen\" role=\"button\" rel=\"noopener \" class=\"shariff-link\" style=\"; background-color:#fff; color:#fff\" target=\"_blank\"><span class=\"shariff-icon\" style=\"\"><svg width=\"32px\" height=\"20px\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 11 32\"><path fill=\"#999\" d=\"M11.4 24v2.3q0 0.5-0.3 0.8t-0.8 0.4h-9.1q-0.5 0-0.8-0.4t-0.4-0.8v-2.3q0-0.5 0.4-0.8t0.8-0.4h1.1v-6.8h-1.1q-0.5 0-0.8-0.4t-0.4-0.8v-2.3q0-0.5 0.4-0.8t0.8-0.4h6.8q0.5 0 0.8 0.4t0.4 0.8v10.3h1.1q0.5 0 0.8 0.4t0.3 0.8zM9.2 3.4v3.4q0 0.5-0.4 0.8t-0.8 0.4h-4.6q-0.4 0-0.8-0.4t-0.4-0.8v-3.4q0-0.4 0.4-0.8t0.8-0.4h4.6q0.5 0 0.8 0.4t0.4 0.8z\"\/><\/svg><\/span><\/a><\/li><\/ul><\/div>","protected":false},"excerpt":{"rendered":"<p>Heute in der FAZ: Nun wird also auch bei BASF gebloggt. Vor wenigen Wochen startete der Konzern ein internes Online-Tagebuch &#8211; auch Weblog oder kurz Blog genannt &#8211; in dem sich die weltweit 95.000 Mitarbeiter \u00fcber Fachinhalte und Projektfortschritte austauschen sollen. Die Themen setzen ausgew\u00e4hlte Blogger, lesen und kommentieren sollen die Beitr\u00e4ge alle Mitarbeiter. Anekd\u00f6tchen &hellip; <a href=\"https:\/\/blogs.fu-berlin.de\/?p=44\" class=\"more-link\"><span class=\"screen-reader-text\">\u201eCorporate Blogging &#8211; Blogs in Organisationen\/Institutionen\u201c<\/span> weiterlesen<\/a><\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[834,236],"tags":[],"class_list":["post-44","post","type-post","status-publish","format-standard","hentry","category-allgemeines1","category-blog"],"_links":{"self":[{"href":"https:\/\/blogs.fu-berlin.de\/index.php?rest_route=\/wp\/v2\/posts\/44","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.fu-berlin.de\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.fu-berlin.de\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.fu-berlin.de\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.fu-berlin.de\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=44"}],"version-history":[{"count":2,"href":"https:\/\/blogs.fu-berlin.de\/index.php?rest_route=\/wp\/v2\/posts\/44\/revisions"}],"predecessor-version":[{"id":2543,"href":"https:\/\/blogs.fu-berlin.de\/index.php?rest_route=\/wp\/v2\/posts\/44\/revisions\/2543"}],"wp:attachment":[{"href":"https:\/\/blogs.fu-berlin.de\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=44"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.fu-berlin.de\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=44"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.fu-berlin.de\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=44"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}